Transforming
Loyalty Programs
Through a Comprehensive Dashboard
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Category Customer Engagement & Loyalty
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Client Western Digital
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Start Date January 2024
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Handover July 2024
What's the
Challenge
Western Digital, a leading consumer goods company, sought to revamp its customer engagement strategy by implementing a robust and user-friendly dashboard. The goal was to streamline promotional campaigns, reward management, and distributor interactions while gaining insightful analytics to drive business decisions. The client faced several challenges, including complex promo management, inefficient distributor coordination, a cumbersome reward system, and inadequate data analytics.
Introduction
Western Digital aimed to enhance its customer engagement and loyalty programs by developing a comprehensive admin dashboard. This dashboard was designed to streamline promotional campaigns, manage distributor interactions, and provide insightful analytics, ultimately driving better business decisions.
Solution Overview & Methodology
Recognizing the client’s need for a streamlined and efficient customer engagement solution, GrowthGear developed a comprehensive admin dashboard with key features tailored to address Western Digital's challenges. The solution was divided into several key areas: Analytics, Platform, Promo Management, Distributor Management, Reward Management, and User Experience.
Analytics
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User Analytics and Reports Visualizations of total users, desktop vs. mobile users, monthly trends, and detailed user reports with metrics on invoices, units sold, points earned, and promo participation.
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Product and Promo Reports Track product sales, promo performance, and generate visual reports to monitor key metrics.
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Reward Wise Analytics Track reward points, orders, and redemptions with detailed visual analytics.
Platform
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Admin Dashboard - Login Screen: Secure login using email and password.
- Homepage: Quick overview of total users, invoices, units sold, points allocated, redeemed, and promo participation. -
Theme and Admin Management - Theme Customization: Change logo, primary and secondary colors, and fonts.
- User Management: View and edit user details with role-based access control.
Promo Management
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Promo Homepage Ability to add, view, and edit promos.
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Create/Edit Promo Form with fields for title, region, range, products, distributors, header image, TnC text, start and end dates, rules, and rewards.
Distributor Management
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Distributor Home Search and view existing partners using filters like Partner ID, Region, City.
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Create/Edit Partner Form to create or edit distributor details such as name, address, mobile, email, city, and category.
Reward Management
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Reward Catalog and Orders Manage rewards by viewing previous rewards, searching by filters, and editing reward details.
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Reward Points and Redemption Track reward points allocated and redeemed, with visualizations of monthly trends.
Invoice Management
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Invoice Home View and validate invoices with details such as ID, username, product, units, promo name, date, and status.
Promotion Management
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SMS, WhatsApp, Email Campaigns Manage campaigns by viewing, searching, and editing campaign details through third-party APIs.
See the Impact:
Results That Speak
Our comprehensive admin dashboard delivered exceptional results, empowering Western Digital with streamlined operations, enhanced engagement, and data-driven decisions.
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Streamlined Operations: The new admin dashboard enabled Western Digital to manage promos, distributors, rewards, and invoices efficiently.
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Enhanced Engagement: Improved coordination with distributors and better-managed promotional campaigns increased customer engagement.
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Data-Driven Decisions: The comprehensive analytics provided actionable insights into user behavior and promo performance.
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User Satisfaction: A user-friendly interface and streamlined processes resulted in higher satisfaction among users and distributors.